Here’s a quick marketing tip for your studio’s website – one that will also help you connect better with your customers.
As part of getting to know our ClassJuggler clients better, we’ve been researching your businesses online via your websites. The information you post about your business helps us to accurately represent you when we feature you on our social media pages as our Customer of the Week feature. While doing this, we’ve noticed that many of you who have not only a business website but also social media sites (Facebook, Pinterest, YouTube, Twitter, etc.) do not mention your social media sites on your school’s website. If you don’t let your website visitors know about your social media sites, you’re missing a grand opportunity.
Whether you put links to your social sites simply in the text of your website’s About page or, even better, put icons that show up on every page (see example to the right from the ClassJuggler site), it’s valuable to put this information somewhere.
Your social sites are not just useful for increasing backlinks to your site (which can boost your search engine results page position) but are also a great way to connect to your students and parents. So, make sure they know about your presence on social sites from your website — the place they will likely use first to find your business!
You can see a good example of this on the home page of ClassJuggler client Tara Simons Studios http://tarasimonstudios.com/, which has this: “Like Us on Facebook! Receive daily updates about casting calls, auditions, movie shoots and theatrical performances in the metro Atlanta area.”