In a recent article, we discussed the importance of putting a link on your studio’s website to your studio’s social media sites. But don’t forget to look at it the other way around.
For instance, let’s say a potential client is looking for information about your studio from a search engine and clicks on a link in the search results to your social media site, will they will easily be able to navigate their way from your social site to your website? The answer is, YES – but only if you take advantage of this one simple opportunity: back-linking.
With many popular social media sites, such as Facebook and Twitter, you have the opportunity as a business owner to create an About page (see example from Facebook in the image below) or other kind of info text block on the social site.
The good news: We see that many of you are already taking advantage of this to put information about your business but, surprisingly, are not providing a link back to their website.
Make sure you take advantage of this About Us block of space by including the web address of your business.
If you have questions, contact us.